NCAA March Madness: Webster Economics Professor on Financial Impact

As “March Madness” takes off in the NCAA, Patrick Rishe, sports economist and associate professor of business in the George Herbert Walker School of Business & Technology, was on CNBC to discuss which schools have the most profitable basketball programs.

Watch his appearance on CNBC for his analysis of colleges that really profit from their NCAA programs.

Rishe also penned his latest Forbes.com column on which schools stand to benefit most if they make it to the “Sweet Sixteen” round of the NCAA's annual Division I basketball tournament.