Post-Dispatch Asks Webster Professor about PR for Anheuser-Busch

Webster University School of Communications associate professor Gary Ford was quoted in the St. Louis Post-Dispatch in an article on the public relations challenge for Anheuser-Busch after lawsuits alleged the brewer “diluted” its beer.

Ford is quoted in the article speaking to the public relations needs when a company is challenged in this way: “To preserve (its) reputation, a company really needs to step forward and address it sincerely and directly,” Ford said. “If they don't tell their story, someone else will.”

Ford is an associate professor of communications and public relations.