In the Media Studies BA program, you’ll get a 360-degree immersive experience of the media environment, including design, delivery and effects of media messages. Media Studies majors engage in original research, acquire 21st century media literacy abilities, and develop practical skills through professional development courses and internships.

Do you love to create and consume media? Would you like a media major that is broad in scope, giving you wide experience in many media forms? Do you ever find yourself thinking about how the media affect our world? Do you want a major with some international flavor? Then the Media Studies major is for you. This program includes courses such as Social Media Strategies, Digital Media, Multimedia combined with theoretical courses to develop critical thinking and  production experience.

The required courses for the degree encompass a range of relevant topics to give students a broad, experience-based education that is crucial for today’s media environment. This degree is also designed to offer students flexibility to specialize in a particular area of communication.

You can pursue a Media Studies degree online, on campus or both, and opportunities to study at one of our international campuses are also available. 

Program Description

The BA in Media Communications enables students to become familiar with several areas within the communications curriculum. Students will take core courses that will ground them in media theory, writing, and production, and then select a 12-hour area of concentration within the programs in the School of Communications.

Learning Outcomes

Successful graduates of this program will be able to:

  • Design
  • Develop media content for different fields, platforms and audiences
  • Demonstrate an understanding of the need to think ethically when creating messages
  • Delivery
  • Evaluate media in historical and global context Conceive and implement effective communication strategies
  • Effects
  • Analyze media content and effects

Degree Requirements

A minimum of 128 credit hours consisting of the following:

  • 39 required credit hours
  • Applicable University Global Citizenship Program hours Electives


  • EPMD 1000 Introduction to Media Production (3 hours)
  • MDST 1010 Media Foundations (3 hours)
  • MDST 1050 Media Writing (3 hours) 
  • MDST 1160 Communication for Media Professionals (3 hours)
  • MDST 2100 Media Literacy (3 hours)
  • MDST 2800 Media, Diversity & Society (3 hours)
  • MDST 2500 Professional Development for Media Careers (3 hours) 
  • MDST 3100 Social Media Strategies & Tactics (3 hours)
  • MDST 3260 Global Media Practice (3 hours)
  • MDST 3300 Media Law, Ethics & Policy (3 hours)
  • MDST 4110 Digital Media & Culture (3 hours)
  • MDST 4200 Media Research (3 hours)
  • MDST 4620 Media Practicum/Thesis* (3-6 hours) or MDST 4950 Internship** (3 hours)

*Webster University Vienna students must select the thesis option. **Capstone Course - student must earn a grade of no less than B. Students in the MDST program are encouraged to explore minors, certificates or even other majors to expand their experience.
Students may petition to complete a professional media practicum (internship) or senior overview with a focus in their area of concentration.

Career Prospects

With a Media Studies degree, you could be a:

  • Digital marketer
  • Media buyer
  • Media planner
  • Media researcher
  • Public relations officer
  • Runner, broadcasting/film/video
  • Social media manager
  • Television/film/video producer
  • Web content manager

Your degree could also help as an

  • Advertising account executive
  • Broadcast journalist
  • Editorial assistant
  • Event manager
  • Film director
  • Magazine journalist
  • Market researcher
  • Marketing executive
  • Media researcher
  • Photographer
  • UX designer
  • Writer
  • Copywriter
  • Technical writer

Additional Information

Webster students in computer lab

Become a Gorlok

Webster students in computer lab

Whether you’re seeking an undergraduate or graduate degree, we'll help you achieve academic excellence preparing you for future career successes. The first step is to fill out our application. 

Download Our Brochures